Info About OmniChannel Approach

Omni-channel refers to retailers with both a physical and digital presence.
It is a common approach today to commerce that focuses on designing a cohesive user experience for customers at every touchpoint. Finding buyers today is different than last year many would agree and going digital gives you the best chance to find those buyers. That’s one textbook definition. Here’s how other marketing leaders define omni-channel:
Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels. The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”
Hubspot says it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”
Google says it as: “ensuring [retailer] marketing strategies are geared toward enabling customers to convert on any channel.”
BigCommerce, define it as: “Stores selling both online and offline — likely also selling through many different channels (i.e. on Amazon, eBay, Facebook, or even B2B). They also been referencing the importance of listing your product wherever consumers are already spending their time which is why we like selling on Marketplace today more than ever and you can not argue with success.
Exciting to know that typically, omni-channel retailers aren’t startups. They also aren’t web-only shops, which means they have the capital to put some feet on the ground. That much is clear.

Many retailers are just guessing on how to find their customers, in my opinion, if they are not using social media to showcase their many items for sale.
Keep in mind ‘omni’ has Latin roots in the omniscient realm, meaning perceiving all things — not just what is happening on your own channel.
Omni-channel marketing, then, becomes more about providing an experience — the omni-channel customer experience — transcending any one medium and simply providing shoppers what they want, when they want.

I recommend, just like I do with using social media forums to read up on all the ways to sell online and stick with the one that feels right to you. Marketplace so far is free, so is craigslist .. so do be sure to try those out as well as any paid online e-commerce site. If you want to build a nice e-commerce site, I do recommend BigCommerce.