How To Scale Your Small Business

It only happens when all the components of your business come together and you know spending $100k on advertising today brings $1000 in return. I am still in this stage. I think when Cardinal Selling Services gains ground, it will blow up fast.

Whether you bat to get on first base (support yourself from your home), second base (support your family too) or into the home run area .. (having a brick/mortar location with employees) or win the WORLD Series by changing the world) you know the world will be better with what you offer.

When creating your path, start with thinking about who will your product affect or change. Think about who will support you and who can mentor you through the journey of success. Even if the family offers the smallest gestures from watching your children, to pray for you all gestures positive make the journey easier. Your passion for your journey will help you keep your focus, yet the support will also inspire you to move forward. Your product can be so-so, but if your passion is superior, you will win!

Disrupting the market is a tough journey but it can be done! Can you bring to market an idea and a concept that is the biggest winner of all? Does it add funnel other didn’t see? That is what my company did for our region. We gave people the chance to get a fair return for valuable items and we worked our tails off to get it.

Opportunity = Risk + Courage x challenge
(and as you age the challenging part magnifies!)

Create a path of success seeing opportunities to improve lifestyles. Improve careers. Move the mountain for leaving your mark in your community, your region or the world.

Talk about selling for me. It was a success. Girl Scout cookies to selling Avon.

Increase your knowledge, increase your worth as a business owner. Your commissions increase too.

It is said if you decrease someone’s pain or increase their pleasure your worth is defined. My business model both took the pain of selling off and created pleasure with receiving fair returns. We kept an honest model. Avoiding pain, for most consumers is the strongest motivator to make decisions happen. TO decide to use Cardinal.

When hiring, entrepreneurs expect value. Pay someone $40k .. an employer wants $200k return out of them, they need this. It’s how an owner validates their model. Bonus is positive as it gets people on task for securing their income and allows the company to prosper.

Creating a Brand:
Must be recognizable or won’t stand out.
Must appeal to customers
SHort, easy to spell and remember
All for expansion and growth
Create a name that stands alone
Cultural and international translations don’t mess you up

Must be recognizable or won’t stand out.
Must appeal to customers
SHort, easy to spell and remember
All for expansion and growth
Create a name that stands alone
Cultural and international translations don’t mess you up

A brand must nurture and reinforce or will fade with time. Your brand must represent the core of your day to day operation or it will fade.

Your logo must have fonts that are easy to read. If your fonts are not easy to read, they won’t be recognized.

Proof of concept.
Prove to yourself, no one else you have a winner in the model you represent.
Can’t get opinions of family or friends.

Talk to people using our services, get their feedback.
Crowdfunding is the ultimate proof of concept.
Tell them I am building an empire of professionals selling valuable B2B assets

4 Stages of a Brand:
1. Item (fills a need, has demand and people are buying it)

2. Label (Right price, right time)

3. Brand. Label is on steroids. People search you out.

4. Identifiable logo. Expectations of your brand lifestyle, people use you without thinking. When we leave them, clients miss us.